Light Up 7Social media campaign

#SayaSayangSaya

Social media campaign for UNICEF Malaysia, by Light Up 7.

#SayaSayangSaya for UNICEF Malaysia
Client
UNICEF Malaysia
Company
Light Up 7
Type
Social media campaign

The brief

Raise awareness among Malaysian youth of online child sexual exploitation and abuse (OCSEA) while encouraging self-love. The tone had to be sensitive and inclusive for audiences across Malaysia.

What we did

We shaped the approach with UNICEF's Youth Advocate, built a strong online presence, and ran Instagram Live sessions and a podcast with organisations and youth advocates.

  • Content strategy
  • Social media management
  • Long-form article writing
  • Creative execution
  • 360 digital marketing

The result

Over 236,000 social media interactions, and a conversation that reached young people where they are.

236,020+Interactions
1Podcast

Gallery

#SayaSayangSaya, photo 1
#SayaSayangSaya, photo 2
#SayaSayangSaya, photo 3

Who delivered it

Light Up 7Creative solutions agency